2025 Tenacious Campaigner Award Winners
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Alex Lloyd Hunter
Alex Lloyd Hunter is a campaigner and founder of The Dad Shift, fighting for better paternity leave in the UK, which currently has the worst statutory provision in Europe.
Alex’s Award will help secure longer, better paid leave during Labour’s parental leave review, mobilising 20,000+ supporters and 40+ MPs to remove barriers that keep fathers from active childcare. -
Ann-Marie Ashton
Ann-Marie Ashton is a PhD researcher fighting for gambling reform after losing her husband Luke to gambling-related suicide in 2021.
Annie's Award will support a campaign to transform UK gambling laws, promoting public health over industry profits. The campaign will establish a national database to properly record gambling-related deaths, holding operators and regulators accountable through legal challenges and research. -
Donna Mooney
The United Group for Reform of IPP (UNGRIPP) is a grassroots campaigning organisation pushing for changes to the Indeterminate Sentence for Public Protection (IPP), a sentence abolished in 2012, but not repealed for those already serving it.
The award will support UNGRIPP’s push for resentencing nearly 3,000 people still serving IPP sentences, through research, political lobbying, and exhibitions centring voices of those directly affected. -
Esther Ghey
Esther Ghey founded the Brianna Ghey Legacy Project, working to protect young people's mental health and digital wellbeing after losing her daughter Brianna to violence linked to online harm.
Esther's Award will support her campaign for a statutory ban of phones in schools along with government funding for lockable solutions -
Faron Paul
Faron Paul is a campaigner and founder of Fazamnesty UK, fighting knife crime through education and community action after being stabbed nine times on two separate occasions while protecting others.
Faron's Award will support Fazamnesty's work removing weapons from streets (10,000+ knives collected), delivering workshops to young people, and providing life saving equipment and training to communities most at risk. -
Fiona Laskaris
Fiona Laskaris is campaigning to reform Mental Capacity law after her 24-year-old autistic son was exploited and murdered in 2016 following failures to assess his capacity and safeguard him.
Fiona’s Award will support her push for an amendment to the Mental Capacity Act 2005, giving families the right to proper assessments to prevent further avoidable deaths. -
Georgia Richards
Georgia Richards is an academic scientist, researcher and founder of the Preventable Deaths Tracker, which uses information from death investigations to drive action that saves lives.
Georgia's Award will support the Preventable Deaths Tracker's mission to reduce avoidable harm by enabling learning from death investigations, developing new dashboards, and providing evidence for death prevention to inform policy that can protect vulnerable populations. -
Joanna Cruse
Joanna Cruse is a campaigner and founder of Delivering Better, a grassroots movement of mothers, midwives and allies demanding safe, compassionate maternity care after experiencing traumatic birth herself.
Jo’s Tenacious Award will support work to transform UK maternity care around three core rights – consent, dignity and knowledge – combining lived experience with strategic advocacy so mothers’ voices shape childbirth’s future. -
Maya Esslemont
Maya Esslemont founded After Exploitation, exposing how survivors of modern slavery are locked up under immigration powers, denied support, and criminalised for crimes they were forced to commit.
Maya's Award will support the After Exploitation's work using Freedom of Information Requests and national journalism to ensure survivor voices shape policy change through data transparency and evidence based advocacy. -
Project Resist
Project Resist is collaborating with bereaved families affected by domestic abuse-related suicides. Their aim is to build a movement for justice in the wake of evidence showing that these deaths now outnumber domestic homicides.
The Award will support the Suicide is Homicide campaign which calls for adequate police investigation and CPS responses underpinned by the recognition that suicide in domestic abuse contexts are potential homicides.
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“Tenacity means continuing to fight for change, even when it looks too hard or others doubt it's possible, it's looking for another way and keeping going.”
Anna Severwright, Tenacious Award Winner 2024
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“Being tenacious means never taking no for an answer and seeing every challenge as a new opportunity.”
Georgia Elliot Smith, Tenacious Award Winner 2024
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“Tenacity is about having boundless optimism, following your instincts, and not letting anyone tell you to ‘stay in your lane.”
Harry Scoffin, Tenacious Award Winner 2024
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“Being tenacious means valuing dedication over motivation. Challenging the violent machinery of the state can be exhausting, but with precision, persistence and creativity, change is possible.”
Janey Starling, Tenacious Award Winner 2024
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“When people continue to fight for causes which are important to them and stand up to corporations, and governments, despite threats of imprisonment and bankruptcy against them.”
Not1More, Tenacious Award Winner 2024
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“Tenacity means never giving up in the face of adversity and doing everything possible to make a positive difference for a cause that I'm passionate about.”
Kath Sansom, Tenacious Award Winner 2024
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“Tenacity represents not giving up, not wavering and being relentless in the pursuit of your objectives. I suspect if you ask United Utilities or the Environment Agency, they would probably use vexatious or 'manifestly unreasonable' instead of tenacious to describe me.”
Matt Staniek, Tenacious Award Winner 2024
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“To me, being tenacious is about persevering even when the path is daunting, knowing that unwavering commitment and determination in our struggle will eventually lead to success.”
Munya Radzi, Tenacious Award Winner 2024
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“Being tenacious means steadfastly calling for what’s right through the attacks, misinformation, and diversion from vested interests that don’t want you to succeed.”
Will Prochaska, Tenacious Award Winner 2024
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“Being tenacious means refusing to accept that the way things are are the way things have to be”
Smart Phone Free Childhood, 2024 Tenacious Award Winners